In episode one of the Car Rental Telephone Diaries, we covered a conversation between Rackesh (Rent-A-Car-kesh) and a customer (lead). Rackesh was professional and courteous in his communication. He did well. The conversation ended rather well and we believe the sale went through. To close the sale he offered the customer a value add for free.
When you're looking for a premium luxury or sports car to rent, price might not be much of a concern at first. Maybe cost is the last of your worries. You might have even set a good budget to drive that Ferrari or Cadillac during your holiday in Dubai and found a many vendors to rent it from within the budgeted amount.