Do you run a car rental business?
As more and more consumers become hi-tech, the car rental companies cannot afford to ignore the importance of online marketing. Your potential customers are searching for your rent a car companies online. The right marketing strategy, when implemented the right way can simply overwhelm your business with service requests. No matter how big is your fleet, digital marketing has the potential to grow your business unlike anything else.
So, how to make the best of online marketing to grow your car rentals business?
In the post Covid-19 era, online marketing has gained even more prominence. Car rental agencies located in prominent locations such as the busy streets of Bur Dubai or the shimmering JLT
Do you have trouble renting out certain cars in your fleet while your competitor leases out his vehicles back-to-back? Are your cars parked in the parking lot waiting to be rented out?
Find people who are looking to hire cars… or rather, be found by people in Dubai looking to rent cars for a day, a month or even a year. Receive enquiries via phone and email from UAE locals and tourists visiting the emirate interested in the cars you have in stock to rent out. And while you’re at it, it’s vital to enhance your car rental business with great customer service.
Advertise your car rental business through the right channel
OneClickDrive.com is built to connect customers straight to the car rental companies that offers the specific cars they want to hire. To streamline the search for users looking for rental cars, important filters and features are made available so users of OneClickDrive.com can narrow down their search according to their budget, type of car and other preferences. Gone are the days of relying on repeat business from your loyal clients. Consumers are smarter than ever today, with the wealth of information available at their fingertips.
Traditional online marketing is out-dated
Bombarding marketing emails and SMSes to customer lists you might have bought or considered buying from ‘Online Marketing Companies’ rarely pays off. It surely does more damage than return in the long run. Mostly because such lists are databases gathered from irrelevant sources that won’t even know cars could be rented in Dubai. Marketing to customers who have not subscribed to receive promotions from you is not only a bad practice but can also result in a punishable offence. We on the other hand understand our audiences and have a strong social media presence alongside targeted Facebook, Google and LinkedIn campaigns to pick out the right audiences interested in your particular cars.
While such campaigns might boost inquiries in an instant, they can result in hampering your brand image for the worse as you get more and more ‘Report Spam’ clicks and ‘I never signed up to receive newsletters from you’ unsubscribe requests. This can further take a toll on your website domain and email deliverability reputation rather than increasing your car rent business.
It’s all about good PR
In the current digital age, well-known rent-a-car brands and those that plan to become big in the car rental industry must pay heed to this. Remember that next time before you hit the ‘Send’ button to launch your next email marketing campaign.
Your target audience is here on OneClickDrive.com who find our website because of one main reason: They want to compare prices and rent cars in Dubai. These cars can be anything from economy cars like Kia Picanto, Honda Civic, Hyundai Accent or Chevrolet Cruze to SUVs including Ford Edge, Nissan Patrol, Chevrolet Tahoe or Kia Sportage and even luxury cars like BMW, Ferrari 458, Audi A5 or Mercedes Benz C-class, to name a few.
Market to relevant audiences
Visitors who reach our website are those that are looking to lease a car in Dubai. This is mainly proven from the average duration of time they spend on OneClickDrive.com which is about 4:42 minutes per session. But mostly because our partner rent-a-car companies will tell you how many leads we generate for them, feel free to talk to one of your clients directly to know how we perform.
Interested in partnering with OneClickDrive to market your car rental business ?
Send us a request for the Advertising Media Kit to know why you should and how you can advertise on OneClickDrive.com. To know more on how OneClickDrive can help you increase your rental car business, list your cars with us or write to us at info(@)oneclickdrive.com.